Behind The Business

Joel has over 20 years of sales and business management successfully managing two Apex Wireless locations before becoming the Director of Business Development for the company in 2017. He is currently operating a dual role within the Westlund Group as president of both Apex Wireless and Agency Media and not to mention the difficult task of being Leland’s hero. Joel’s hands on and effective sales management, business management and attention to detail provides the company with the ability to effectively provide value to all of our clients. Joel’s all about leadership and has built and grown successful teams over the past 20 years across multiple verticals of the business. Prior to starting at Apex Wireless, he was a radio announcer at EZ Rock 106.3 in Golden BC —– he has still has the charisma of an on air personality.

Leland Dieno is the Vice President of Agency Media, and works with clients on executing digital strategy across their digital eco systems. Prior to working at Agency, he worked in the retail grocery business for 15 years in both IT and Marketing leading web strategy, social media tactics, web development and ecommerce. From there he lead the Digital Marketing team at a local university and authored and executed digital strategy while managing a team. He now manages Agency’s web development process, digital strategy and oversees general operations within the company to support our client’s growth. Leland is passionate about business, a self starter and entrepreneur and obsessed with digital sales systems. He’s a proud soccer coach, father, and digital marketing geek.